Estimated reading time: 3 minutes
Luxe has seen the glint of many jewels. Yet, Vilva brought a quiet charm all its own.
Nestled in the heart of Coimbatore and now blooming in Chennai and Madurai, Vilva is not just a silver jewellery boutique. It is a feeling. The kind of place where time slows down. Where each piece of jewellery seems to carry a whisper from the past and a promise for the future.
We walked in expecting shine. We walked out with a story.
The conversation began with a simple question: “Why 92.5 percent?”
A smiling Vilva staff member dressed with the same grace as the store itself with soft lighting and serene finishes answered without hesitation.
“Pure silver is 100 percent silver. It is soft and delicate which makes it difficult to shape into jewellery that lasts. So the industry standard is 92.5 percent silver mixed with 7.5 percent other metals, usually copper. This combination is called sterling silver. It gives the jewellery strength and durability while keeping the beautiful shine and natural qualities of silver.”
She continued, “This is why 92.5 percent purity is important. It means you are getting real silver, but also jewellery that will hold its form and stand the test of time.
Unfortunately, some brands add more alloy to reduce cost or make the jewellery harder but less pure.
At Vilva, we never compromise on that purity. Every piece is guaranteed to be 92.5 percent pure silver.”
That commitment stayed with us.
Each piece from temple inspired chokers to minimalist earrings is crafted with certified 92.5 percent silver. No compromise. No shortcuts.
Walking through the boutique felt like strolling through a curated art gallery. Not just because of the jewellery but because of the way each design was presented. Thoughtfully. Quietly. Elegantly.
You could sense the craftsmanship. The heritage. The heart.
And now Vilva’s elegance is not just tucked away in Coimbatore Chennai and Madurai. It is online too ready to be explored from wherever you are.
Luxe walked in expecting to review a boutique. We left wearing a story.
Disclaimer: This post is in collaboration with Vilva, a silver jewellery boutique known for its timeless charm and commitment to purity.
For online shopping, visit:
🌐 www.vilva.com
Follow Vilva on Instagram and Facebook for more silver-crafted stories.
